There are many rationales for trying a Jewish dating service. Some are undoubtedly similar to dating services in general, which is the chance to meet a potential partner. One can only join so many reading or hobby groups, or hang out in so many clubs. Many singles today spend long hours at work and don't have time for a lot of "joining" anyway. And dating coworkers is generally frowned upon. So finding potential partners is difficult. Just as it is in the general populace, finding appropriate Jewish dates can be very difficult to accomplish.

But there are other motivations added to lack of time or opportunity. One major reason for using a Jewish dating service is the cultural connections. While people from many ethnic and cultural groups date and intermarry, most often you'll want a partner who doesn't need to be educated about your background. As well, Jewish singles face a dilemma to perhaps a higher degree than other ethnic groups because of their religious convictions. This is why, for example, there are even Orthodox Jewish singles looking into dating services for possible partners.

Many Jewish dating services websites are explicit about their goals for cultural and spiritual connections. Note the www.urbantraditional.com tag line, "Putting Traditional Jewish Values Back Into Jewish Dating." The site recognizes that religious commitments differ, so it caters to traditional, Orthodox, Conservative, or unaffiliated young people. The website www.jewishcafe.com appears to be more relaxed, yet it too assures its users that "everyone on the site is from the same culture as you." Then there is the Jewish dating service, Nice Jewish Singles (www.nicejewish.com), which deliberately plays on the cultural stereotype of the Jewish mother admonishing her son to marry a "nice Jewish girl."

Other concerns involving Jewish online dating unfortunately involve security. On the website www.urbantraditional.com, it states that "All new members are screened by our staff for authenticity." All websites have different policies, so before using one you should understand the site standards. Security may be more of a worry for Jewish services than for others. The reasons for using a Jewish dating service are many, such as lack of time and opportunity to meet people, and needing cultural and spiritual connections. But these services allow young people to find dates in a planned way, already knowing they hold certain cultural standards and beliefs in common.